Run-DMC

“You’re just a sucker MC, you sad-faced clown.”

Killed in 2002.

“The greatest DJ ever.”

The Run-DMC member was killed in 2002.

A fairly unknown track.

A classic to many.

A failed signing.

They avoided death.

Thanks to Run-DMC, Adidas is eternally bound to the hip-hop ommunity.

A change of narrative.

The true story.

Considering a record deal.