Timbaland

“A whole new sonic”.

TaTa was launched last year.

A song that later became a hit.

“I’ve been influenced by many people.”

Some legends of the scene.

It was almost never made.

Transformative experience.

Recorded in a whirlwind fortnight.

In 2013, Jay-Z did more than release an album.

An outdated rule.

TaTa is releasing music soon.

The producer hopes to usher in a new era.