Legendary West Coast artist Snoop Dogg is now re-entering the Metaverse as an AI chatbot with which the public can interact. The rapper has voiced an artificial human named the ‘Dungeon Master’ who specialises in video games.
Meta has rolled out a total of 28 new chatbots across Facebook and Instagram as they continue to introduce new AI developments on their platform. Snoop Dogg has been experimenting with the Metaverse for a long time, and last year even released a Bad Boy and Death Row NFT.
LA socialite and former pop singer Paris Hilton is also involved in Meta’s latest chatbot rollout and voices ‘Amber,’ a mystery-solving detective. Meta has involved a number of public figures to promote their new project.
The company’s latest statement reads, “We’ve been creating AIs that have more personality, opinions, and interests and are a bit more fun to interact with. You can think of these AIs as a new cast of characters – all with unique backstories.”
Other celebrities involved include retired NFL player Tom Brady (as ‘Bru’), Kendall Jenner (as ‘Billie’) and YouTuber MrBeast (as ‘Zach’). Although this rollout seems exciting, Capitol Records presented an AI rapper, FN Meka, and got reprimanded for it last year.
The rise of AI concerns many, with other technologies, such as deep fakes, also causing havoc and anger. Earlier this month, Selena Gomez revealed that the AI rendition of her singing ‘Starboy’ by The Weeknd was scary.
Furthermore, a program that deep-faked Idris Elba last year unnerved him, and he even revealed that Adele, who also featured on the program, had contacted him and was also unhappy with the use of her image.