Snoop Dogg has teamed up with Master P to sue Walmart after evidence that the supermarket chain has intentionally hidden their breakfast cereal brand ‘Snoop cereal.’ from consumers, leading to a reduction in sales.
Master P and Snoop Dogg first joined forces in 1998 after Snoop Dogg parted ways with Death Row and Suge Knight. Following his departure, Snoop (real name Calvin Broadus) signed with Master P’s New Orleans-based label No Limit.
26 years after their first partnership, the two moguls have rejoined forces to sue Walmart for intentionally hiding their cereal brand. Broadus and Master P (real name Percy Miller) run a joint venture.
Together, Miller and Broadus set up Broadus Foods and in 2022, the brand announced it would be releasing a breakfast line. One of the first cereals they released was Snoop Loopz, but Kellogg’s blocked them from using that name as it took from their cereal brand, Fruit Loops.
The products now known as Snoop Cereal were set to be quite successful. However, hip-hop media outlet TMZ has announced that Snoop and P recently filed a lawsuit against Walmart, which accuses the chain of refusing to stock the cereal on the store’s main floor and placing the product in consumer blindspots.
The lawsuit accuses the chain of conspiracy to push Broadus and Miller out of the market after having agreed to stock the cereal. Walmart confirmed it would be selling Snoop Cereal last summer, but the lawsuit claims that store employees found boxes of it in the stockroom.
Following the lawsuit, Walmart released a statement reading, “Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. Many factors affect the sales of any given product, including consumer demand, seasonality, and price, to name a few. We will respond as appropriate with the Court once we are served with the complaint.”