Chicago rapper, producer and entrepreneur Kanye West has decided that enough is enough as he reaches the end of his tether with his current Yeezy collaborators. Only recently, West took to Instagram to blast fashion brand GAP as he accused them of stealing his designs. Shortly after, her took aim at Adidas as he proclaimed the company “[Didn’t] want no more smoke”.
Now, as the rapper reaches his tipping point he has decided from now on there will be “No more companies” involved in the production of his designs. In his latest interview with Bloomberg, Ye detailed how he is tired of dealing with the politics and creative restriction that comes while dealing with major fashion houses and corporate enterprises.
Ye, as a free agent operating independently, has plans to first go nationwide with his physical Yeezy locations and then take it worldwide. Detailing his plans regarding physical locations, Ye explained his ‘Donda Campuses’. physical shopping and education that will house shopping, schools, farms, and dorms in an integrated facility.
Talking about not having hard feelings for the companies he has worked with, Ye revealed, “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever.” He continued, “Like the round jacket, the foam runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.”
Ye has been at odds with different fashion houses for a long time, and since the death of his close friend Virgil Abloh, West has struggled to find a new company to call home within fashion and has been agitated with his collaborators time and time again.
However, Seeming as if he has turned a new page, Ye is unusually optimistic about what the future holds as he executes a clean break from the fashion industry. You can hear more about the plans in the video below.