Ahead of this year’s Superbowl Half-Time Show in Glendale, Arizona, it is rumoured that Jay-Z will assist Rihanna in curating and creatively directing her first live performance since giving birth to her child with A$AP Rocky.
According to the British radio station CapitalFM, the Brooklyn rapper, as chairman and founder of Roc Nation, will be handling the preparations for the highly-anticipated comeback performance. The date has been set for February 12th. Hov (real name Shawn Carter) has been the NFL’s live music entertainment strategist since 2019 and was the music mogul that signed Rihanna in 2005. He even featured on her breakout single ‘Umbrella’.
Speaking about the Bajan singer in a 2022 interview, Carter told the magazine HipHopDX, “Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”
The Bajan pop star has been highly shtum about her upcoming performance, but fans are anticipating seeing some of her previous collaborators hit the stage. Rihanna has worked with everyone from Jay-Z to Nicki Minaj, and fans expect some of these names to be among those who appear alongside Rihanna during her 12-minute show.
This upcoming Superbowl Half-Time performance will signify the Fenty Beauty billionaire’s first performance at the Super Bowl. It will mark her first live headlining performance since the 2016 VMA’s, where she delivered a medley of her greatest hits. That year, the singer (real name Robin Rihanna Fenty) received the Michael Jackson Video Vanguard Award.
The singer is also the head of a clothing line Savage X Fenty and to kick off 2023, Rihanna unveiled a limited edition Savage X Fenty American football-themed range. Entitled ‘Game Day’, the collection contains 17 different garments, including hoodies, sweatpants, varsity jerseys, tops, hats, beanies, boxers and a bandana.
The Grammy-winner also released a teaser for her halftime performance with Apple Music. The trailer is the first bit of audio-visual media Rihanna has released since her 2016 album ANTI. You can watch the trailer in the video below.