Diddy has revealed his first solo album since 2006 will be released through Love Records.
The rapper is launching the new label and will still be involved with Bad Boy Entertainment as a supervisor while he gets Love Records off the ground. BBE was founded in 1993 and has been the home for artists such as The Notorious B.I.G., Ma$e, and Faith Evans.
However, Diddy will instead be making his return via Love Records for his fifth album, which will be released this summer. The label is a subsidiary of Motown Records and is “dedicated to R&B music and will release singles and collaborative projects from a collective of world-class artists, producers and songwriters”.
“Music has always been my first love. Love Records is the next chapter, is about getting back to the love and making the best music of my life,” Diddy said in a statement.
He added: “For the label, I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.”
Motown Records CEO and Chairwoman Ethiopia Habtemariam added: “This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture; to be a part of his next evolution and album is nothing short of monumental.”