Earlier this week, Tyler, the Creator, started the campaign for his next project with a new billboard pop up in Los Angeles, which fans have discovered is linked to a new single called ‘Momma’s Boy’.
The billboard in the Californian city reads: “Call me if you get lost” and also lists a phone number beneath for people to call. There is also a website that’s been set up which has the number on it. If you call the digits, you’ll hear an automated voice recording and an instrumental track.
The clip is an exchange of Tyler and his mother, who is doting about the love she holds for her son. When Tyler won a Grammy for ‘Best Rap Album’, his mother joined him on stage to collect the award and created an emotional moment.
“I’ll stand in front of a bullet, on God, over this one… I walked up on teachers, principals, mommas, kids, I don’t give a fuck. Am I lying?” Tyler’s mother seems to ask in the clip, to which the rapper responds, “You have no reason to.”
Los Angeles based Reddit users have attempted and failed to upload the audio from the track onto the platform. When they try, they receive a DMCA takedown notice which says they don’t have permission to upload ‘Momma Talk’ by Tyler, the Creator. Some fans even went further by using the ‘inspect element’ on Google Chrome, which includes code for a redirect to ‘Redirect to Album Info Page.’
Stay calm, everybody, but new music from Tyler, The Creator, is imminent.