Tyler, The Creator has only just returned with his new single ‘Lumberjack’, but the good news doesn’t stop there. He has announced his new album, Call Me If You Get Lost, will arrive next week.
Tyler has been dropping hints regarding Call Me If You Get Lost almost non-stop over the last week. The album rumours with a series of billboards across Los Angeles that simply read, “Call me if you get lost”, and also lists a phone number beneath for people to call. If you reached the digits, you’d hear an automated voice recording and an instrumental track.
The clip is an exchange of Tyler and his mother, who is doting about the love she holds for her son. “I’ll stand in front of a bullet, on God, over this one… I walked up on teachers, principals, mommas, kids, I don’t give a fuck. Am I lying?” Tyler’s mother seems to ask in the clip, to which the rapper responds, “You have no reason to.”
Then he shared two clips on social media titled, ‘Side Street’, which see Tyler kissing a woman before entering a pink car and driving off. Then Odd Future’s Taco Bennett arrives and appears to be the woman’s partner. He asks, “Baby, who was that?”. The videos are identical, apart from the fact that Tyler drives off in a different direction in each clip. A card emerges at the end of both clips, which reads, ‘Call Me If You Get Lost’.
At long last, the wait is over, and Tyler has shared his new track, ‘Lumberjack’, which is a broody effort from the Odd Future rapper. Although it’s only two minutes long, it’s full of intrigue, and the phrase ‘Call Me If You Get Lost’ pops up again at the end of the visuals.
Although the constant hits about the new project were hardly discrete from Tyler, the wait for the album isn’t long at all and arrives on June 25th. The record is his first since 2019’s Grammy award-winning effort, Igor, and comeback single ‘Lumberjack’ didn’t disappoint.