Tyler, the Creator, has joined Texan rapper Maxo Cream to collaborate on the new song ‘Big Persona’. The anthemic new single comes ahead of Kream’s upcoming album, Weight of the World, which is scheduled for an October release via Big Persona/88 Classic/RCA Records.
In the video for ‘Big Persona’, Tyler and Kream are captured hanging out in parking lots, driving cars and showing off dollar bills to the camera, alongside a big group of friends. It’s an arty take on the very modern tropes of rap videos.
Back in July, Kream released the track ‘Local Joker’, as a tribute to his late brother. This was his first new offering since his acclaimed 2019 album Brandon Banks. In what has been a busy time for Kream, he joined Texan peer Yella Breezy and appeared on Wale’s ‘Down South’ in August.
In August, Kream spoke to Complex. He discussed his progression as an artist since Brandon Banks and explained the effects of the pandemic. He shared that he was “just making sure it’s the right project, but then don’t take too long.” He then added that he’d grown a lot “mentally” since back then, explaining, “You don’t know when something like Covid-19 is going to break out or what. Over time, I grew more as a person. Each album, I grow.”
This has also been a busy period for Tyler, the Creator, who announced that he would be touring across Australia and New Zealand next year. Specifically, he will be taking his new album Call Me If You Get Lost on the road. His sixth studio effort has been critically acclaimed and featured the singles ‘Lumberjack’ and ‘WusYaName’. The short tour will be from July 26- August 2, and features a headline set at Byron Bay’s Splendour in the Grass festival.
Listen to ‘Big Persona’ below.