West Coast rhymer Snoop Dogg has always been a beloved artist and has become an icon in hip-hop. Since his arrival in 1992 alongside Dr Dre, the Doggystyle emcee has released 19 studio albums, five collaborative albums, three EPs and 25 mixtapes and is still as relevant as ever.
Although the weed-smoking star is renowned for his rapping abilities and contributions to music, in recent years, Snoop Dogg has launched various exciting new businesses. From rolling papers and weed to cereal and NFTs, the Long Beach legend has become somewhat of a tycoon.
However, last year, following the release of his Dr Bombay ice cream brand, Snoop spoke about some of his mentors concerning business and credited two individuals for his entrepreneurial success.
Unveiling the two most influential figures in his business practices, Snoop stated, “I’ll give two people credit for where I’m at right now. Master P showed me the business, and taught me how to brand, market, and do all the things that I’m doing right now. But Martha Stewart showed me how to take it to another level.”
Praising Martha Stewart, the lyricist continued, “She was always explaining to me about being in different department stores, having a cookbook, expanding my business, doing different things to diversify my portfolio and veritably integrate all of my businesses. So she showed me how to excel at what I’m doing.”
While speaking about Master P and Stewart, Snoop Dogg (real name Calvin Broadus) admitted that he got schooled by the pair on how to run and maintain multiple successful businesses.
Likening his experiences to higher education, Snoop unveiled, “Master P put me through college, but I believe that Martha gave me that hands-on experience to be able to do the things with her that were considered too big for a rapper.”
Martha Stewart and Snoop have always had a business relationship, and the ‘Gin & Juice’ act has always credited Master P with teaching him how to navigate the music industry and do business. You can watch Broadus speak about the advice he received when making the Ice Cream.
