The time Nigel Farage posted a bizarre AI rap video to ingratiate himself with Gen Z
Nigel Farage, leader of the UK’s far-right political party Reform UK and Member of Parliament for Clacton, has gotten into a spot of bother of late.
He has, since May, been subject to an investigation regarding an undeclared “gift” he received from a billionaire not long before he was elected to Parliament, while further allegations have emerged that he’s also received benefits from a convicted criminal and not declared them, either. According to parliamentary rules, all newly-elected MPs must declare gifts or benefits they’ve received in the year leading up to their election.
Farage has, for his part, denied that he’s done anything wrong, but he has nonetheless announced his intention to resign as the MP for Clacton. This will trigger a by-election, which, Farage has made clear, he intends to stand in.
Farage has said he is triggering the by-election to set up a “people versus the establishment” contest, in which he will be “judged” by Clacton’s constituents as opposed to the national media. All of the country’s main political parties, meanwhile, have said they intend to boycott the by-election, characterising it as a sideshow.
With no contenders in sight, Farage is likely to win the by-election. But he knows the eyes of the whole country are on him, and he is sure to act accordingly. This by-election and the political theatre surrounding it is aimed at voters across the UK, not only those based in Clacton. He is seeking to win more of the country over.
A demographic that Farage and Reform struggle with is the young. Reform voters skew old, and that is a problem that the party seeks to address. In that spirit, Farage has gone to some strange lengths in the past. An especially crude example of this occurred in August 2025, when Farage, 61 years of age at the time, posted a strange AI-generated video starring an uncanny valley version of himself.
In this cursed clip, the digital Farage, flaunting his street credentials, such as they are, raps to camera, at one point declaring, “You thought it was Farage — nah mate, Nigel Garage. Prime minister of the pub, of the pint, of the people. Bo selecta.” Indeed.
Nigel Garage also DJs in the video and later wears a white fur coat and performs a dance routine, backed by a troupe of dancers. Who says contemporary politics lacks dignity and seriousness?
The ploy, as yet, does not appear to have worked. Recent analysis of data from the British Election Study has suggested that, contrary to a lot of commentary on the subject, young men are not shifting rightward more than any other demographic. Young women, meanwhile, are even less likely to vote for the far right. Farage’s AI rapping, then, is going to have to become a hell of a lot more convincing if he’s going to draw Gen Z his way.