Kendrick Lamar sees huge spike in streams following Super Bowl
Kendrick Lamar‘s streams have catapulted following his performance at the Super Bowl over the weekend. Statistics released on February 10th revealed that Spotify streams of the Compton rapper’s music had increased by almost 175 per cent in the US.
‘Not Like Us‘ saw a 430 per cent increase amid K. Dot’s highly publicised beef with Drake. “I want to perform their favourite song, but you know they love to sue,” Kendrick teased before finally playing the diss track. He also smiled at the camera while rapping, “Say, Drake, I hear you like ‘em young.” The crowd also went wild for his famous line, “Tryna strike a chord and it’s probably A minor.”
Elsewhere, ‘HUMBLE’ had a 300 per cent increase and ‘All the Stars’ went up by 290 per cent. ‘Man at the Garden’, ‘DNA’, and ‘Euphoria’ also increased by 260 per cent, while ‘Squabble Up’ and ‘Peekaboo’ went up by 230 per cent, and ‘Luther’ and ‘TV Off’ saw a 170 per cent increase.
Streams of SZA’s music also went up by 80 per cent following her appearance, as the singer joined Kendrick on stage for ‘All the Stars’ and ‘Luther’. The 2025 Super Bowl had an attendance of over 65,000 people, with a projected 126 million people watching on television.
The halftime show also saw appearances from a Mustard, Serena Williams and Samuel L Jackson as Kendrick ran through songs such as ‘Wacced Out Murals’, ‘Squabble Up’, ‘HUMBLE.’, ‘DNA’, ‘Euphoria’, ‘Man at the Garden’, ‘Peekaboo’, ‘Luther’, ‘All the Stars’, ‘Not Like Us’, and ‘TV Off’.
Speaking at a press conference ahead of the performance, Kendrick said, “I’ve always been very open about storytelling through all my catalogue and my history of music, and I’ve always had a passion about bringing that on whatever stage I’m on. I like to always carry on that sense of mak[ing] people listen, but also [to] see and think a little.”
The game itself saw the Philadelphia Eagles beat the Kansas City Chiefs 40-22, and quarterback Jalen Hurts won MVP. The event took place at the Caesars Superdome in New Orleans, Louisiana. For 2026, the Super Bowl will be making its way to Levi’s Stadium in Santa Clara, California.