J Cole’s Dreamville Fest has been an annual occasion since its inception in 2018. Akin to Tyler The Creator’s Camp Flog Gnaw Carnival and The Roots Picnic, the event is one of many hip-hop festivals coordinated by an artist and is highly profitable.
The Fayetteville emcee hosts the event in his home state of North Carolina, and a 2023 Economic Impact Report for the state’s capital, Raleigh, recently projected that the festival will inject approximately $145m into the local economy.
The event will begin on April 6th and has a star-studded lineup. Last year, the festival saw over 100,000 attendees from across the US and 23 other countries. With the General Admission ticket prices beginning at $350, the revenue it will generate is equivalent to the annual salary of over 1,300 full-time jobs in the state.
The festival will take place in Raleigh’s central and biggest open space, Dorothea Dix Park. The latest artist to be added to the roster is G-Unit leader 50 Cent, who will finish the first night of festivities with a set alongside R’n’B vocalist SZA.
The ‘In Da Club’ lyricist is close to J Cole, and the addition of him to the setlist may not have been a big ask for Cole as last year, the pair shared the stage of Brooklyn’s Barclays Center for 50 Cent’s iconic the Final Lap Tour.
Atlanta newcomer Hunxho has also been added to the lineup and will perform on Sunday. Taking to Instagram, the Dreamville team wrote, “We are excited to share that 50 Cent and Hunxho have been added to the lineup! See you this weekend! [sunflower emoji].”
First announced last month, the lineup of this year’s Dreamville Festival also features Nicki Minaj, ScHoolboy Q, Jeezy, Sexyy Red, Lil Yachty, Rae Sremmurd and many more. You can see the full lineup below.