Drake releases ‘The Summer Mink’ fragrance
Drake has been subject to a lot of mockery over the past year. Since Kendrick Lamar’s Super Bowl Halftime performance, he has been stuck in a lawsuit with Universal Music Group (UMG) over the release of ‘Not Like Us’. That said, he hasn’t been resting on laurels and recently came out with a new fragrance named The Summer Mink.
This latest business endeavour has seen Drizzy craft his own fragrance, which he has released through his Better World Fragrance House brand. Named The Summer Mink, the exclusive Eau de Parfum is available throughout North America and costs $148 and will be in multiple Ulta Beauty stores from May 12th.
To promote this new fragrance, Drake appeared in a new commercial during which he delves into the science of crafting the perfect formula for a fragrance and after saying, “F*ck. F*ck, that’s good,” he comes to his conclusion deciding, “That’s it. That’s it.”
After Better World Fragrance House posted the commercial on its Instagram, fans reacted positively to the advertisement. One user responded, “Bruh, he’s actually a good actor. You can tell he’s having fun doing it.” Another added, “Drake, we need the album asap. I got enemies and fine shyts waiting on me to pop up.”
The senior perfumer at Givaudan, Michael Carby, gave an in-depth description of what Drizzy was trying to accomplish with this fragrance in a press release, writing, “Summer Mink was inspired by a yin-yang principle of fusing warm, creamy base notes with cold spices and sparkling citruses. The ingredient composition was uniquely crafted to reflect a multinational culture with aspirations toward a Better World.”
As well as releasing this exciting new fragrance, the Scorpion creator is also working on a new solo studio album, the first since his feud with Kendrick Lamar. He announced his latest project during a Kick livestream with Adin Ross and told fans, “Thank you to everybody that’s streaming the album. Every time, every journey. Working on a new album, it’s a slap.” He also confirmed that it’s a solo project.”
There is mystery surrounding new body of work apart from two Instagram posts, one reading, “new chapter” and another stating, “U know I grew up non-confrontational and always treated this game as a sport where my pen won gold, but these days the podium has been hard for all of us to ignore. I understand that this next chapter may leave you feeling uneasy, but I hope you see my honesty as clarity, not charity that answers some questions, especially about the unanswered texts you’ve been sending me.”