Diddy was an influential figure in the rise of Biggie Smalls, working as both his manager and producer for a time, and he’s now called him “the greatest rapper of all time”.
Biggie started making a name for himself when he got his first feature in The Source back in 1992, which caught the attention of Diddy, and this was the start of his ascent to the top of the New York scene.
Shortly after he signed to Uptown Records, where Diddy worked in the A&R department. However, it wasn’t a match made in heaven at the label, and Biggie departed the label a year later to join Combs at his new endeavour, Bad Boy Records.
From that point, the two of them began a legendary partnership, and in 1994, Biggie got his first shot of success when ‘Juicy’ became a hit ahead of the release of his debut album, Ready To Die.
With this week marking 25 years since Biggie tragically passed away in 1997, Diddy paid tribute to his late friend with an emotional post on Instagram.
The business mogul shared footage of the Bad Boy Records alumni and captioned the video: “There will NEVER be another. The GREATEST RAPPER OF ALL TIME. Today we celebrate and honor you king. Love and miss you!!”