The war between Drake and Kanye West grew to immeasurable heights last week when it was suggested that Kanye was set to release his highly-anticipated album Donda on the same day as Drake’s own feature-length record Certified Lover Boy.
It seems as though those predictions were just a few days off as Donda hit streaming platforms yesterday to a wave of gasps. It now appears as though Drake will release his record on September 3, if a cryptic commercial is to be believed, that is.
An unusual clip took over ESPN’s Sports Center that appeared to confirm Certified Lover Boy will arrive next week as it showed a man holding a sign which read: “CLB September 3”.
Drake’s team have not yet confirmed the release date but did tell Rolling Stone that the video that seemingly ‘hi-jacked’ the famed sports show can be taken “at face value”.
Though Kanye West received some unwanted attention for his long and winding promotion trail, a run that included listening parties, reconstructing his childhood home and Marilyn Manson, Drake’s has arguably been longer.
Drizzy first announced the project in August 2020 proclaiming a release was coming in the new year. Sadly, the record didn’t show up and, instead, Drake released Scary Hours 2 EP.
So, although the beef between Drake and Ye continues to swell, we can at least be thankful that we don’t have two of the biggest hip hop releases of the year landing on the same day.