Snoop Dogg is one of the most successful rappers ever and has achieved many great things far beyond the music industry. As well as releasing multi-platinum projects such as R&G (Rhythm & Gangsta): The Masterpiece and Paid Tha Cost To Be Da Boss, the emcee has also released several cannabis strains and acquired Death Row Records last year.
That said, it is evident the Long Beach lyricist has had a lot of success during his 30-year career and in a conversation with new-generation female rapper Latto, the Doggystyle musician spoke on the secret success in music.
Both Latto and Snoop will appear on Rolling Stone’s ‘Musicians on Musicians’ cover shoot this year, and during the photo shoot at United Recording Studios in Hollywood, the pair bonded with Snoop admitting that he is a fan of her single ‘Put It on Da Floor.’
The West Coast emcee owns Death Row Records, runs the Snoop Youth Football League, has multiple cannabis strains, dabbles with NFTs and is a rap elder statesman, so during their meeting, in celebration of hip-hop’s 50th anniversary, Snoop felt like it was his duty as an old-school legend to teach Latto how to prosper and keep longevity in the music business.
Broadus opened up about how he found out about Latto, unveiling, “How I got put up on you was [Atlanta DJ and radio personality] Greg Street. He was like, ‘Man, I’ve [known] her since she was a little kid. She used to perform in talent shows. She been a star.’ I started discovering your music, and I was like, ‘I like your style.’ You’re a gangster. That shit is fly!”
One secret Snoop unleashed on Latto was always to approach people with love, stating, “If you’re doing what you’re supposed to do, niggas supposed to hate. Let the hate shit inspire you to do great. And then, at the same time, the only way you could beat hate is with love. You can’t match they energy and try to [hate them back]. Nah. ‘I’m going to show you some love. I’m going to show you how I do what I do.’ That’s how I’ve been able to prevail for 30 years in this music industry.”
Broadus also urged Latto (real name Alyssa Stephens) to take advantage of business opportunities. Telling Latto about why his counterparts didn’t succeed, Snoop explained, “What happened to your favourite rappers in the Nineties? Where they at? Most of them gone. I’m probably the only one that’s still around. It’s because of the things that they did or the business opportunities that they didn’t capitalize on. So you got to be a smarter businesswoman and say, ‘OK, the women are winning right now in the music industry.’ This is a first for the women to be [in] the foreground.”
Reminding Stephens that she needs to have love to find success, the ‘Gin And Juice’ emcee reiterated, “My best advice that I lean on in a tough situation is to always put love at the center of everything. I been in positions where I had gang members and goons and goblins wanting to do shit to me. Instead of me answering the call [with violence], I answered with love.”