The time Chief Keef didn’t show up for his own music video
POV: You’re meant to be in a music video with 50 Cent and Wiz Khalifa for a single from your debut album and you decide not to turn up.
Can you believe this actually happened? Chief Keef didn’t turn up to his own “Hate Bein’ Sober” music video shoot all the way back in 2012. Well, if you can believe it happened, 50 couldn’t: in one of the funnier moments of how celebrities used to use Twitter, the iconic rapper took to the 140-character stage to vent his thoughts and feelings on the matter.
“@chiefkeef didn’t show up to his own video. I never saw anything like this on the first song.” He then continued, “Its not funny @ChiefKeef didn’t sell any records yet, they will pull the plug on him. SMSAUDIO.”
Obviously, Cent isn’t known for his subtleties. Lest he be restrained by the Twitter sphere, he also spoke to MSNCB’s Ari Melber on Instagram Live about the whole affair, just before the video, shot on location in Las Vegas, dropped. “His first song was “Shit I Don’t Like” that’s what made me see him,” 50 said.
“And then he signed to Interscope because I was signed to Interscope ’cause me and Eminem was there and then I wanted to work with him for that, I just liked him, his energy. And then, it turned into… we did “Hate Bein’ Sober.” It was me and Wiz Khalifa and Chief Keef but he never showed up to the video and me and Wiz shot the video.”
And he wasn’t finished then. Speaking to Complex magazine too about the whole ordeal, the Grammy Award winning rapper further expanded on both the context of the situation and his sentiments towards it.
“He has people around him that don’t know better,” 50 said at the time. “Like if you in the neighborhood, you on fire in the neighborhood. I was that on ‘Wanksta.’ I could have really just stayed home and never shot the ‘In Da Club’ video. You know what kind of momentum I had on the mixtape circuit? So if ‘Wanksta’ had came out and I was like, ‘I’m on fire!’ The video’s out, everything is there, and then when it’s time to shoot the ‘In Da Club’ video with Eminem and Dr. Dre, I don’t show up. That’s exactly where Keef’s at in his career.”
In the sake of impartiality, let’s hear from Chief Keef’s team, the alleged “people around him that don’t know better”. Speaking to Best of Both Offices, Glory Boyz Entertainment manager Rovan Manuel explained some context on his side.
“The label hooked it up and they set it up with Keef and they didn’t set it up with Keef’s team,” Manuel said. “So, when it came time to fly out, he missed the first flight. Then he missed the second one. And then it was just like, you know, ‘Well we gonna come do it at another date, if that’s fine with you.’ It was nothing other than that, you know, all the rumours.”