Snoop Dogg has revealed that he has joined the esports team Faze Clan, and he’ll be working as a content creator.
The rapper regularly streams on his Twitch account ‘Doggydogg20’, and he also started his own esports league called the Gangsta Gaming League. As part of his role in the Faze Clan, Snoop will also be on their board of directors when they go public later this year.
They also note that he will “co-create content, participate in key business initiatives, and launch merchandise with the brand” under the name Faze Snoop.
For Snoop, the reason why he’s joining Faze Clan is partially down to his children. “The youth identifies with their brand and that’s something my son Cordell knew, which is why he brought us together,” he explained.
Meanwhile, his son Cordell Broadus added: “As I’ve been watching what Faze Clan has been building in the gaming space, I knew there was a natural connection with what my dad has been doing. When I look at the two brands, I was inspired by the synergy they could create so I brought them together in this partnership. I can’t wait for the world to see what we are about to do.”
Kai Henry, Faze Clan’s chief strategy officer, has said: “The organic relationship between Faze and Snoop has been building for years now, so we are thrilled to officially welcome Faze Snoop to the family.”
He continued: “As the original internet kid and first generation gamer, Snoop has always understood the cultural connection between music, lifestyle and gaming. Today, Snoop is a prominent voice in the emerging Web3 community and we have exciting plans to create together in the metaverse, driving new engagement opportunities for both of our fanbases.”