The famous French fashion brand Louis Vuitton has named Pharrell Williams, the Grammy-winning producer, singer, rapper and songwriter, as their new creative director, who will lead the next range of menswear designs. Pharrell has experience in the fashion industry, having co-founded the brand Billionaire Boys Club.
The role at Louis Vuitton was previously held by the designer Virgil Abloh, who died back in 2021. Now, the fashion label has described Williams as “a visionary whose creative universes expand from music to art and to fashion”. His first collection for the brand will be showcased in Paris this June at Men’s Fashion Week.
Louis Vuitton chairman and chief executive Pietro Beccari said in a statement, “I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.
The press release on the Louis Vuitton website reads, “Pharrell Williams is a visionary whose creative universes expand from music, to art, and to fashion – establishing himself as a cultural, global icon over the past twenty years. The way in which he breaks boundaries across the various worlds he explores aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit and entrepreneurship.”
Evidently, the fashion brand – one of the world’s leading international fashion houses – is in high admiration of Williams, who has 13 Grammy Awards to his name. As well as co-founding Billionaire Boys Club, Pharrell has also collaborated with Adidas, as well as the luxury brands Moncler and Chanel. In addition to that, Pharrell already has experience working with Louis Vuitton, having previously teamed up with their designer Marc Jacobs to design eyewear for the label. It looks like Pharrell has a lot more work on his hands.