Madlib and Mark Ronson have teamed up for an avant-garde new album called The Album which consists entirely of sounds recorded at a Coca-Cola recycling plant. For once, calling a record a load of rubbish is a statement of fact.
Complete with narration by MC Lyte, the album sees the two legendary producers attempt to make beats from sampled sounds of coloured plastic being repurposed for not only clear bottles but also musical beats.
“It sounds very crazy and overstated to say it but anything can become a sample, right?” Ronson explains. “Like any sound, you can somehow manipulate into a drum. The sounds and the rhythms and the pulses of sounds from everyday life can also be incredibly inspiring.”
Madlib later added: “It’s not everyday you get the opportunity to create music using objects found in everyday life to emulate new forms of sound. RECYCLED RECORDS is an EP of original tracks made from the sounds of the closed loop recycling process.”
The album is now available to stream on Coca-Cola’s recycled records website where producers can also play around with the recycling sounds themselves.
As the site states: “Welcome to an aural examination of repeated re-use and a tune-based testament to the power of creativity today in building a better tomorrow.”