Kendrick Lamar has established himself as one of the most artistic rappers in history with his Big Steppers tour. Now, he has carried that same bent for symbolism into his new music video for ‘Rich Spirit’.
It was only in the last few days that Lamar announced he had ticked off his “bucket list” dream of working with Martine Rose, and fashion once again seems to come to the fore as he dons a range of wild outfits.
The outing comes from his latest album Mr Morale & The Big Steppers. It was revealed yesterday that the star had earned two Grammy nods for the record in the categories, Album of the Year and Best Rap Album.
The record might not have strictly been a concept album in the true sense, but it certainly had a theme, and Lamar has continued that in the music videos that have sprung from it.
The cinematic video for ‘Rich Spirit’ follows on from ‘N95’ and ‘We Cry Together’ as a performative exposé of Lamar’s psyche. In fact, it’s almost like an interpretive dance of some sort.
You can check out Lamar bringing the vibes alone in the Calmatic-directed music video below.