Kendrick Lamar set to headline 2025 Super Bowl LIX half-time show
As fans gear up for the next edition of the Super Bowl, which is scheduled for February 9th, 2025, Kendrick Lamar has entered the discussion as the headliner for the Apple Music half-time show.
Throughout the year, Lamar garnered significant attention from his massive global following and beyond for his highly publicised rap feud with Drake. After cementing his position yet again as one of the most dominant voices in the industry, the opportunity to headline the Super Bowl halftime show is yet another step in the right direction for an artist who has already secured his legacy in the history books.
Addressing the scope and importance of the platform that has been provided to him, Lamar released a statement reiterating his commitment to the genre and his dedication to proving that it has the power to sway listeners anywhere in the world.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” Lamar declared, promising to deliver big on the occasion.
Alongside Lamar, Jay-Z and Roc Nation will also be back to the Super Bowl halftime show as producers for the event. In a separate statement, Jay-Z lavished praise upon Lamar’s undeniable impact on the contemporary rap landscape while also reinforcing the expectations harboured by fans who believe that it’s already destined to be a spectacle.
While elaborating on the Lamar’s place within the frameworks of popular culture, Jay-Z said: “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
More details about the highly anticipated halftime show will follow in the months to come, but it’s probably fair to expect that Lamar will perform his massive summer hit ‘Not Like Us’ as a fitting final stop for his victory lap following his battle with Drake.