Kendrick Lamar announces new signing to pgLang
Kendrick Lamar has announced the latest signing to his pgLang company.
The Compton rapper founded the multidisciplinary creative communications company in 2020 and has released his own music and music by other artists on the imprint.
This week, K. Dot has revealed that Imani Imani is the latest artist to sign to the growing company.
The R&B singer (real name Imani Ram) released her debut album titled Papercut on June 2nd through pgLang and Interscope Records.
The project consists of 11 songs, with contributions coming from the likes of James Fauntleroy and Sam Dew.
In the comments of her Instagram post, pgLang co-founder Dave Free wrote, “A powerful wave of admiration, and deep validation for a major accomplishment, steady progress, or perseverance through hardship. Congratulations @imanimani :-).”
She previously released music under the stage name Imani Selina and appeared on an unreleased Kendrick song called ‘I Feel Something’ that was played during a Chanel fashion show in 2024.
In the past, Kendrick, Baby Keem, and Tanna Leone have all released music under pgLang, with albums including The Melodic Blue, Mr Morale and the Big Steppers, Ca$ino, and GNX.
Speaking on the direction of pgLang, Free told Elephant, “We want to treat artists like they’re start-ups. We want them to take ownership of their brand, which is really taking ownership of themselves.”
He continued, “You always hear people talking about all these elements of the business that they don’t like, but it’s not like there are a lot of active participants putting their money where their mouth is. We were like, ‘Let’s not talk about what we want to see from the industry – let’s just do it.'”