Kendrick Lamar will produce a new live-action comedy alongside South Park creators Matt Stone and Trey Parker.
The project will begin production this spring, and the team will again be making light of a challenging topic. The untitled film stars a young Black man working as a slave re-enactor at a history museum who finds out that his family’s ancestors were once owned by his white girlfriend’s.
Lamar is taking on the project through the media company he owns alongside his manager and business partner Dave Free. Meanwhile, Park County will also act as producers on the film, and South Park’s Vernon Chatman has written it.
Paramount Pictures is taking care of distribution, and their streaming service Paramount+ has also acquired streaming rights.
Brian Robbins, president and CEO of Paramount Pictures, said in a statement, “On behalf of Paramount Pictures and the wider ViacomCBS family, we look forward to ushering in the first theatrical collaboration from these creative visionaries, and galvanizing audiences worldwide around a powerful storytelling experience.”
Lamar is expected to release a new album in 2022, and last year, he announced that his next body of work would be his final record for longtime label, Top Dawg Entertainment.
He told fans, “As I produce my final TDE album, I feel joy to have been a part of such a cultural imprint after 17 years. The Struggles. The Success. And most importantly, the Brotherhood. May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue my life’s calling.”
