Kendrick Lamar has been on a winning streak recently, and since his controversial verse on Metro Boomin and Future’s single ‘Like That’ the emcee has been at the centre of hip-hop and all the drama that has ensued.
Lamar’s verse on ‘Like That’, which saw him take aim at Drake and J Cole, has caused all sorts of issues and has seen the competitive side of hip-hop make a return. Although Nicki Minaj recently released a diss track aimed at Megan Thee Stallion, fans were shocked to see the usually quiet Kendrick Lamar enter the battle rap arena.
The verse, which heavily referenced Drake and J Cole’s collaborative track ‘First Person Shooter’ led to all manner of responses. Travis Scott, who invited Future and Metro to perform the song at Rollin Loud California, got targeted by Drake and J Cole released a diss track aimed at Kendrick.
Although Cole apologised almost straight after its release, it sent the culture crazy, with everyone giving their opinions. Many say the apology made Cole look weak. As such, Lamar has certified himself as the untouchable emcee right now. Furthermore, the diss verse boosted the song, making it a number-one hit.
All of this has led to Lamar achieving a milestone due to his verse, ‘Like That’ has become K.Dot’s longest-running number song on the Billboard Hot 100. The track has sat atop the chart for two consecutive weeks and, as such, has beaten his other highly successful songs and features, including his guest appearance on Taylor Swift’s ‘Bad Blood,’ and the lead single for DAMN., ‘HUMBLE.’
Since its release a mere three weeks ago, ‘Like That’ has accrued 109million streams on Spotify, 46 million of which were racked up in its third week. Concerning radio, since it blew up, ‘Like That’ has, in total, been played on US radio 10million times.
This two-week run for Lamar is a personal best and has shown his superiority as he continues to send hip-hop into a frenzy, with fans still wondering if Drake is gearing up to release a potential diss track. For now, it appears Lamar is still untouchable and safe as number one in the game.