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West Coast emcee Kendrick Lamar has made huge strides since the release of his critically acclaimed diss track’ Not Like Us’. The song, aimed at Drake, was a phenomenon upon release, and it continues to break records, including a new Spotify achievement that he’s unlocked.

On February 16th, Chart Data unveiled that with ‘Not Like Us’, Lamar has become the first rapper to accrue over a billion streams on Spotify in the US.

Lamar’s streams were significantly boosted after a series of accolades and honours. The emcee’s multiple wins at the 67th annual Grammy Awards saw an increase in his online numbers, and his Super Bowl performance also helped boost the popularity of ‘Not Like Us’. It has become so popular it is now the number-one track on Spotify globally.

The LA rapper’s 2024 smash ‘Not Like Us’ recently won ‘Record of The Year’ at the Grammys as well as ‘Song of the Year’. The legendary diss track didn’t just receive two awards, though. Over the course of the night, Kendrick Lamar and DJ Mustard earned themselves three more in the categories of ‘Best Rap Performance’, ‘Best Rap Song’ and finally ‘Best Music Video.’

‘Not Like Us’ has done historic things as a hip-hop record. At the Grammys, it became only the second rap song in history to receive the award ‘Record Of The Year’. Prior to ‘Not Like Us’ the only hip-hop track to earn the title was Childish Gambino’s ‘This Is America’ in 2019.

Lamar has snagged 22 Grammys, putting him in third place for the most awards ever won by a rapper, just behind Jay-Z and Kanye West. With 57 nominations throughout his career, he really shows how lasting and influential his music has been.

It has also been revealed that Lamar set another record with his Super Bowl halftime performance at Caesars Superdome in New Orleans by pulling in 133.5 million viewers, breaking Michael Jackson’s 1993 record of 133.4 million. The 13-minute performance featured hits like ‘HUMBLE,’ ‘DNA,’ ‘All the Stars,’ and the Grammy-winning ‘Not Like Us.’