Kanye West promotes new album in London’s Piccadilly Circus
Kanye West is preparing to release his new album by launching advertisements in London’s Piccadilly Circus.
Ye will release his new project, Bully, later this month, which will serve as his first LP in four years following Donda 2.
This week, advertisements popped up at the UK’s famous Piccadilly Lights. The black and yellow advert includes the rapper’s name, album title, and release date of March 27th, 2026.
It also includes an image from the short film, directed by Hype Williams, which finds his son attacking a wrestler in a ring.
Kanye’s upcoming album will be released through the independent music company, Gamma, containing 13 songs.
Comprising 13 tracks, notable song titles include ‘Beauty and the Beast’ and ‘White Lines’. Ye’s longtime collaborator, Mike Dean, recently revealed that he co-produced every song on the project.
A press release stated that the album will find Kanye wrestling with “remorse, memory, ego, faith, and consequence” and “using music as storytelling rather than defence.”
Ye revealed Bully was inspired by Saint, who he considered a “bully” after being told he kicked another kid because he was “weak.”
Speaking more about the album, he told Justin LaBoy, “This is more the way I remember Lauryn Hill[‘s] album, the way I remember Miseducation. I feel it is my Miseducation. It is my Gnarls Barkley album. Because Bully has a title and connotation that a lot of people are anti-bully. But I’m just hyper-next-level frequency right now.”
Journalist Touré previously claimed that Kanye was recording the album in a hotel room in Tokyo, Japan. In 2024, he said, “This time, Kanye is gonna make this pretty much by himself. A fresh chapter in his life because in Tokyo he can be who he wants to be.”