Kanye West discusses future of Adidas collaboration
(Credits: Alamy)


Kanye West discusses future of Adidas collaboration

Rapper turned fashion icon Kanye West has discussed the best-selling Yeezy products he makes with sportswear brand Adidas, and has claimed that he will not “co-parent” their collaborative endeavours unless the brand stops treating him like he’s “dead”.

The Donda artist has been locked in a spat with Adidas all summer, going as far as to dub his relationship with the German company as a “war”, when he posted online earlier this month: “ADIDAS DON’T WANT NO MORE SMOKE. THE MOVIE CREDITS ARE ROLLING. THIS WAR WASN’T ABOUT MONEY.”

Despite his recent anger towards Adidas, it now appears that West has changed his tune slightly, and in a new interview with Forbes, he hinted that there might be a future for him and the fashion giant. 

“There’s a possibility (we) can co-parent products that we make, but not in a way where I’m not getting say-so over colourways, and where they’re treating me like I’m dead,” he said.

He also discussed his new YZY SHDZ sunglasses, stating that he’s planning to keep the retail cost low for them, and that all of his new products he wants to add to a store bearing his brand name. 

“When it’s sold in America, it’ll be made in America, and when it’s sold in China, it’ll be manufactured in China,” the rapper expressed. “So the glasses will cost $20, and everything in the Ye Supply store will be $20. And, we’re working on how to make clothing free. Because life is free.”

West’s admission comes after he filed for the trademarks of his clothing line Donda Sport and accessories at the weekend. “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever,” he told Bloomberg. “Like the round jacket, the foam runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.”