Kanye West’s first-week sales projections for ‘Bully’
Kanye West returned with his new album last week and is poised for a big first week on the charts.
Bully was released on March 28th, marking the Chicago rapper’s first solo album in four years following 2022’s Donda 2.
According to WorldStarHipHop, the new project is expected to debut with around 250,000 to 275,000 units in its first week.
Of that figure, 100,000 is projected to be from pure sales through physical and digital copies.
In comparison, Donda 2 failed to chart on the Billboard 200 because it was “not available apart from the purchase of one of [West’s] $200-plus Stem Player devices.”
As for Donda, his 2021 album debuted at number one with 309,000 units in its first week. That figure was made up of 272,000 from streaming, 37,000 pure album sales, and under 1,000 track-equivalent units.
Bully was distributed through independent music company, Gamma, containing 18 tracks. A press release said the album would find Ye wrestling with “remorse, memory, ego, faith, and consequence” and “using music as storytelling rather than defence.
Kanye previously compared Bully to Gnarls Barkley and Lauryn Hill’s The Miseducation of Lauryn Hill.
“This is more the way I remember Lauryn Hill[‘s] album, the way I remember Miseducation,” he told Justin LaBoy. “I feel it is my Miseducation. It is my Gnarls Barkley album. Because Bully has a title and connotation that a lot of people are anti-bully. But I’m just hyper-next-level frequency right now.”
Earlier this week, Kanye was announced as the headliner for all three nights at Wireless Festival. It will be his first UK shows in 11 years following his headline slot at Glastonbury Festival in 2015.