Atlanta rapper Future is arguably the king of the new school, with some even calling him the godfather of mumble rap. His music gets mixed reviews in hip hop, with some loving him and others hating him.
However, regardless of your opinion, it is undeniable that he has had great success since the beginning of his career in 2011. With songs such as ‘Mask Off’ going nine times platinum, the musician (real name Nayvadius Cash) has been described as one of the most influential rappers of his generation.
However, Future has been repeatedly reprimanded and blamed for glorifying the South’s ‘Lean & Pills’ lifestyle in his music. From codeine to oxycodone and ecstasy, Cash has had a vast array of songs centred around the abuse of illegal substances. However, in an interview with the French television station Clique, the emcee opened up about why he chose to make drugs a part of his brand.
Unveiling that he doesn’t really take drugs as regularly as he purports to, Cash insisted that, in reality, he’s not always high. With other rappers, such as Lil Pump, releasing tracks like ‘Drug Addicts’ and ‘But Then I Popped Up Xans’, Future insisted that it’s part of a trend.
Explaining that it’s the number one thing that people want to hear, Cash unveiled, “I feel like that’s the number one thing everybody likes to talk about. It’s a catch. I’m not like super drugged out or a drug addict!”
Effectively admitting that his music may connect with real addicts despite his image being a façade, Cash disclosed, “My music may portray a certain kind of image, and I know it’s some people that might be super drugged out and they listen to the music like, ‘Ay thank you, you speaking for me’, and then some people that’s not that feel like, ‘Man I don’t have to do drugs.'”
During the discussion, Cash detailed it should be evident to fans that he is not drugged up, as he is always closing big business deals, arguing, “I’m closing deals every day that don’t have nothing to do with drugs. I didn’t have to be on drugs to go to these meetings. I didn’t have to close these deals to be on drugs. They just see what they get. They don’t see this Nike deal that I just did. They don’t know about this Rolex deal I just closed today.”
You can watch Future’s interview on Clique TV in the video below.
