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Frank Ocean starts luxury fashion brand called Homer

Frank Ocean has launched his own luxury fashion brand called Homer. It’s another move that has seen fans left bemused that he isn’t making more music instead.

The first collection from the company includes silk scarves and fine jewellery pieces. A press release states that the name “represents carving history into stone” and seemingly references the intellectual Greek writer Homer.

Ocean uses high-end material for his products, and the handcrafted jewellery features 18K gold, recycled sterling silver, hand-painted enamel and American lab-grown diamonds. There are ethical reasons behind the decisions, as they are better for the environment than mining diamonds.

Speaking about the inspiration for the range, Ocean mentioned: “Childhood obsessions” and “heritage as a fantasy”, which he said particularly influenced the dice-shaped earrings. He also said it impacted the range of colours used in the designs, such as “soba,” “cadmium red”, and “canary.”

The full collection arrives with a catalogue photographed by Ocean, along with Tyrone Lebon. Check it out here.

Meanwhile, it was recently revealed Ocean will be the headliner for the 2023 edition of the idyllic Californian music and arts festival Coachella.

The co-founder of the event, Paul Tollett, spoke with the Los Angeles Times and made the revelation. In the piece, journalist Steve Appleford wrote: “Normally, Tollett would never reveal the name of any act so far in advance, but he says fans deserve some reassurance after the chaos and uncertainty of the last year and a half.”