Doja Cat has shared a cover of Hole’s ‘Celebrity Skin’, which is set to air during Taco Bell’s Super Bowl commercial.
Doja has joined forces with the fast-food retailer who says the advertisement “give fans a bold new taste of what it means to Live Más”. The original version of ‘Celebrity Skin’ topped the charts in 1998, and singer Courtney Love has worked with them to re-work the lyrics for Doja.
The advertisement will air during the fourth quarter of Sunday’s Super Bowl and is titled, The Grande Escape. In a statement, Taco Bell says it tells “an epic story of liberation from conformity and shows Doja Cat alongside others who escape from a clown college in pursuit of discovering Live Más for themselves.”
According to a press release, the commercial is “a depiction of the exhilaration and comfort that comes from honouring and celebrating being different”.
“It’s no secret I’m a major Taco Bell fan which has made my role with this campaign all the more fun,” Doja commented in a statement. “I’ve enjoyed every moment of this campaign, especially the ones where we get to break all the rules and look forward to continuing collaborating with the brand.”
Additionally, history promises to be made during the half-time show of the Super Bowl as Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige, and Kendrick Lamar take to the stage together for the first time.
Watch a BTS from the advertisement below.