Diddy has faced a barrage of allegations concerning sexual assault over the past month. As a result, the hip-hop mogul has had his forthcoming reality television show scrapped.
The producer and entrepreneur, real name Sean Combs, has been accused of sexual assault by four different females, and, as such, his business ventures have all been impacted. Streaming service Hulu has decided to cut ties with Combs following the sexual assault allegations levelled against the tycoon and has now shelved Diddy+7. A reality television program that was set to follow the Bad Boy founder and his family.
The show was set to be produced by James Corden’s LA production company Fulwell 73, but the project has now been scrapped altogether. However, Hulu is not the only brand that has decided to sever ties with Combs.
Several companies have reportedly dropped the 54-year-old businessman, and multiple partnerships have been ceased. In total, 18 companies have parted ways with his e-commerce site, Empower Global. Fashion brand House of Takura has also distanced itself from Diddy, with its founder, Annette Njau, citing Combs’ lawsuit for the deal falling apart.
Njau released a statement reading, “This decision was made on the day that Casandra Ventura filed her lawsuit. We take the allegations against Mr Combs very seriously and find such behaviour abhorrent and intolerable. We believe in victims’ rights and support victims in speaking their truth, even against the most powerful of people.”
Lenard Grier of No One Clothiers also released a statement addressing Combs, reading, “While this decision was difficult due [to] the reverence we once held for Mr Combs as a leader in business and entertainment, it was clearly the correct choice.”
Diddy hasn’t responded to any of the statements concerning his brand deals. However, he has repeatedly denied all of the allegations of inappropriate sexual assault levelled against him.
In a recent statement, Combs said: “ENOUGH IS ENOUGH. For the last couple of weeks, I have sat silently and watched people try to assassinate my character, destroy my reputation and my legacy.”
The rapper continued: “Sickening allegations have been made against me by individuals looking for a quick payday. Let me be absolutely clear: I did not do any of the awful things being alleged. I will fight for my name, my family and for the truth.”