It’s impossible to get some of your favourite artists on the same track together. Even if some of the biggest acts work well together, working out everyone’s schedules can be a bit hectic when you have to play shows around the world. Inspiration doesn’t have time to wait though, so David Guetta did the next best thing: get artificial intelligence to sing your song, using Eminem to make his point.
Guetta recently posted a video on social media for a track he worked on, featuring a deepfake version of Eminem’s voice. Though the track starts off as a typical Guetta beat, the falsified version of Eminem sounds eerily similar to the real Marshall Mathers, only saying “This is the future sound, I’m getting awesome and underground.”
After playing a clip of the short segment of Eminem, Guetta mentioned being blown away but how well it worked saying, “This is something I made as a joke and it worked so good, I could not believe it. I discovered those websites about AI — basically, you can write lyrics in the style of any artist you like. So I typed ‘write a verse in the style of Eminem about future rave.’ And I went to another AI website that can recreate the voice. I put the text in that and I played the record and people went nuts.”
While hearing AI Eminem might sound interesting at first, the ethical implications of using AI versions of pop stars is still fairly muddy.
For as accurate as the AI voice sounds, there hasn’t been any word on what Eminem thinks Guetta using his voice. While it’s unclear whether Mr. Mathers cosigned on this track, Guetta claimed that he wasn’t looking to release it commercially. Guetta had already come under fire a few years ago when incorporating the voice of Martin Luther King Jr. for a tribute to George Floyd.
Hearing a robotic Eminem might seem interesting now, but only time will tell if AI singers become the future of the rave scene.
