Atlantic Records have refuted claims that they use bots to get more views and listens on their released tracks. Several claims have been made against the label after several listeners of ‘Do It Right’ by Don Toliver said that they had been using online tools to influence social media users to listen to the tune and leave positive comments.
One Twitter user was in disbelief at the kind of comments that had been posted on the ‘Do It Right’ release post and claimed that the “label ain’t even trying.” Another pointed out that a song getting “8 million views in a day” is ridiculous and doesn’t know why they bothered trying. The record label told TMZ: “Atlantic Records has never used bots for any of our artists,” and then relayed the same message to Complex in an email.
A representative of Toliver himself said, “Just like other artists and their teams who have been attacked with botting reports, we are both deeply upset and concerned. To be absolutely clear, neither Don nor anyone on his team has had any involvement here.”
“While we conduct our own investigation into the allegations, we urge Atlantic Records to do the same — to protect the integrity of not only their roster of artists but their reporting metrics,” they added. “We look forward to sharing more as we obtain more information.”
A number of other videos have also been mentioned in this light, including Lil Uzi Vert and Roddy Rich. A source close to Toliver has said that both he and another number of artists on the Atlantic roster are considering filing a lawsuit against the record label giant. Atlantic currently host Kodak Black, Weezer, Coldplay, A Boogie Wit Da Hoodie and Charlie Puth on their roster, although it remains to be seen if they have been using bots for certain.